Forecast Revenue with Grounded Assumptions
Model leads multiplied by conversion rate, average order value, and purchase frequency. Document the assumptions next to each number for honest accountability. Adjust monthly as data arrives, and show your work so teammates can challenge, improve, and own the forecast together.
Forecast Revenue with Grounded Assumptions
Account for onboarding delays, longer B2B sales cycles, and predictable seasonal dips or spikes. Marketing spend often pays back with a lag, so cushion early months accordingly. Align your budget timeline with real lead times, not the calendar you wish you had.